Charrería, Mexico’s national sport and an UNESCO-designated Intangible Cultural Heritage of Humanity, will take center stage in the state of Jalisco this September when Charros de Jalisco, Mexico’s first-ever competitive charro group, celebrates its 100th anniversary. More than a form of rodeo, charrería is a way of life in Jalisco, originating from Mexico’s herdsmen culture of the 1500s and passed down through generations. Travelers interested in experiencing a taste of one of Mexico’s oldest cultural traditions can participate in the following activities: