Mobile Apps Play Major Role in Tourism

In the twenty-first century technology plays an important role in society, so it stands to reason that local tourism can be impacted through mobile APP technology. The Vallarta – Nayarit APP for smartphones and tablets are proof of this. Currently the “Vallarta Nayarit App” is a free download created by the Visitors Bureaus of Puerto Vallarta and Riviera Nayarit as part of a joint tourism campaign, and is compatible with Android and IOS systems. The APP joins a recently released APP dedicated to area restaurants released by the National Chamber of Industry and Spicy Food Restaurants Puerto Vallarta (Canirac). “We are always looking for new ways to promote the restaurant industry in the area. We have some great local eateries and we want to promote them in new ways.” says director of Puerto Vallarta Canirac, Ana Maria Lomeli. “Nowadays almost everyone has access to a mobile device, whether it’s a smartphone or tablet, and Wi-Fi is becoming increasingly accessible in the area, including the newly announced Wi-Fi structure in Puerto Vallarta. With the growth of technology access to Wi-Fi it’s important for all industries and local businesses to be accessible across a great many branches of technology; it’s a reality of today’s world and the new generation of travelers visiting our area.” says Ian Hayden Parker, founder of Puerto Vallarta and Guadalajara based marketing and branding agency, XPER Branding. XPER Branding builds custom APPs and mobile ready websites. The Vallarta – Nayarit APP also allows for calls to and from Mexico, USA, and Canada, major markets in the area’s travel industry.