"Trying to enclose the magnificence of a place like Puerto Vallarta in one concept is probably very complicated. However, for those of us fortunate enough to have been bewitched by the immense beauty of this paradise, all that remains for us is honor its existence, in every sense of the word." Editorial Commentary, Puerto Vallarta Official Magazine, first issue
Thus began the story of a publishing project that arose from the need of the Board to generate information and original content which would make the user (whether local, national or international) feel as though someone was speaking into his ear . . .