At a press conference, the council president, Martin Ontiveros Puebla, said this is the fourth year that Puerto Vallarta will participate in the national promotion to encourage retail shopping, the event is November 14 – 17.
He said each year the event has grown, noting that in 2012 there were 450 participating businesses and this year they are expecting 600 to participate in the four day event.
Ontiveros noted that tourism is up in the area this year and many tourists scheduled to vacation in Los Cabos have rescheduled in Puerto Vallarta, for this reason they expect to exceed their previously stated goals.
El Buen Fin (Literally the “The Good End” but implying “The Good Weekend”) is an annual nationwide shopping event in Mexico, in existence since 2011 and taking place on the third weekend of November in Mexico, and the beginning of the Christmas shopping season. On this weekend, major retailers extend their store hours and offer special promotions, including extended credit terms and price promotions.
The purpose of this weekend is to revive the economy by encouraging consumption and improve the quality of life of all Mexican families by implementing promotions and discounts in the prices of various products. It was inspired by the American celebration, Black Friday and emerged as an initiative of Council of Business Coordination, in association with the federal government and private sector organizations.