The Eleventh Annual Hook the Cure powered by IOTEC, held November 3-6, 2016 in the glow of the Mexican tropical paradise, was much more than a catch-and-release offshore event. Participants enjoyed one of the greatest fishing locales in world as well as first-class all-inclusive accommodations, gourmet meals, celebrity appearances, spa treatments, world-class golf and exciting nightlife. Glamour aside, all participants involved knew that there was a far greater purpose at hand.