Puerto Vallarta, Jalisco - Puerto Vallarta is emerging as one of the hardest hit Mexican destinations in the first half of 2025, with American tourist arrivals by air falling 5.5%, according to an analysis from the Center for Advanced Research in Sustainable Tourism (STARC) at Anáhuac University. That decline stands out in a regional landscape where other well-known destinations have also lost ground, but few have felt the combination of scale and local dependency that...
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