PUERTO VALLARTA, Jalisco – A surge in informal trade has prompted concern from local business owners in the city’s Romantic Zone, who say the growing number of street and semi-permanent vendors is tarnishing the area’s image and overwhelming visitors. Entrepreneurs operating near popular thoroughfares such as Basilio Badillo and Venustiano Carranza streets, as well as on Los Muertos beach, are calling on authorities to regulate the situation and enforce existing guidelines to improve cleanliness, reduce congestion, and preserve Puerto Vallarta’s reputation.