Puerto Vallarta plans to attract one million more tourists by 2020, a figure that will increase the current 4 million a year, given that they will have new attractions and the renovation of hotel facilities.
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The director of Promotion and Public Relations of Tourism Trust Puerto Vallarta, Luis Villaseñor, indicated that the destination has three years of positive growth, which is reflected in the current hotel occupancy of 75 percent.
Local authorities expressed at the beginning of the year, that at the end of 2018 the hotels would be occupied by 80 percent with more than 25 thousand rooms in the area.
“Puerto Vallarta has had strong investments in hotel renovations; one of the most iconic is the boutique hotel ‘Casa Kimberly’, known for being the property of Elizabeth Taylor,” he said.
“This year the numbers of international visitors grew two points, from 14 to 16 percent, but the main ones come from the United States, Canada, Cuba, Costa Rica, and England,” Villaseñor said.
According to 2017 data from the Tourism Secretariat of the State of Jalisco, 4.3 million tourists arrived in Puerto Vallarta, of which 2.7 were national and 1.6 were foreigners.
These figures, Villaseñor points out, will increase once Cirque du Soleil is inaugurated, which is being built by Grupo Vidanta.
But to conserve the natural patrimony that borders the destination before the great influx of visits, he explained that the Government has a commitment to be a “green place” through programs, in addition to having international certifications.
“We are willing with society to work hand in hand with the government to have a green destination and thus attract visitors, we are going in that direction because today we are vulnerable to global warming that would affect the coasts of Puerto Vallarta,” he said.
He argued that in addition to the beaches, the site is known for being a region surrounded by the mountains of the Sierra Madre Occidental of the State of Jalisco and the Pacific.
For this reason, he believes that tourism will not stop, especially when the Panama City-Puerto Vallarta and Riviera Nayarit flights operated by Copa Airlines are inaugurated. A travel bet to seduce those from Central and South America to explore new experiences.
“In Latin America, we see an opportunity, we want to reach Colombians, Argentines and Costa Ricans who are already tired of visiting the Mexican Caribbean, our Pacific offers a unique experience, where you feel the true flavor of Mexico,” he said.
Mexico became the sixth most visited country in the world in 2017 with 39.3 million foreign visitors, reaching a historic peak in attracting foreign currency by $21 billion dollars.
In addition, tourism generates 10 million jobs, according to figures from the Ministry of Tourism.