Puerto Vallarta, Mexico – Puerto Vallarta is gearing up for an unprecedented festive season with the announcement of its First Christmas Parade, scheduled for Wednesday, December 13. This grand event is part of the December festival slated to run from December 9 to 31.
Christian Salvador Preciado Cázares, the director of Tourism and Economic Development, alongside Luis Jesús Escoto Martínez, director of the IVC; Cecilio López Fernández, head of Markets; and Ana Topete Álvarez, head of marketing for Markets and coordinator of the event, shared insights into this vibrant celebration at a recent press conference.
The parade, a first of its kind, aims to enhance the tourist and economic allure of the city, marking a new chapter in December festivities. Preciado Cázares highlighted the importance of such events in promoting Puerto Vallarta as a prime destination.
The Christmas Festival will commence on Saturday, December 9, with the lighting of the Christmas tree and the Arcos de Malecón, accompanied by a saxophone performance and Christmas carols. The following day, December 11, promises an artistic and cultural spectacle at the Arcos theater.
Luis Escoto elaborated on the festival’s reach, extending its festivities to various locations. On December 11, “La Lija” will host a cultural event with music and surprises. The highlight, the inaugural Christmas Parade, will commence at the Sheraton hotel and proceed to the Río Cuale Market on December 13, featuring over 30 floats from diverse companies and institutions.
The festive ambiance continues with artistic performances, Christmas shows, carols, concerts, and fireworks at the Artos del Malecón on December 16 and 17. A unique event on December 23 at the Arcos del Malecón includes an artistic show, a canine Christmas costume contest, singing, and mariachi performances. The Christmas walk on December 24, starting at the Malecón and culminating at the manger scene, is set to revive traditional celebrations.
The festival’s crescendo builds towards a singing and dancing show on December 30, including an artistic imitation of Mariah Carey. The grand finale on December 31 promises a spectacular end-of-year celebration with artists, groups, mariachi, and a pyromusical show at the Arcos de Malecón.
Cecilio López Fernández expressed gratitude for the support extended by the Directorate of Tourism and Economic Development, especially recognizing Ana Topete Álvarez for her initiative in conceptualizing the first Christmas parade.
Ana Topete disclosed further details, revealing that the parade will start at 6:30 p.m. from the Sheraton hotel, coursing through México Avenue, Jesús Langarica streets, and Morelos to Agustín Rodríguez, concluding at the Municipal Market at the Cuale River. Various entities, including municipal markets and restaurants, will grace the parade with their themed floats.
The call for parade participants is still open, with interested parties encouraged to check the official Facebook page of the Río Cuale Municipal Market for guidelines.
