This past August the Puerto Vallarta Tourism Board became a member of the United States Tour Operators Association in an effort to increase destination inclusion in new travel packages to Mexico.
USTOA active members represent some of the top names in travel and tourism, and account for a sizable portion of the tour operator market in North America. Its members must bond a million dollars in a travel protection plan to join the association.
As a member of USTOA Puerto Vallarta will have direct and unprecedented access to travel industry leaders and decision makers representing the top US based travel companies whose combined annual sales volume over $11 billion.
The Puerto Vallarta Tourism Board’s PR agency, LATITUDE, whose CEO, Nathalie Pilovetzky has been a part of USTOA’s Board of Directors for two years and has hosted two of the association’s out of country meetings in Chile and Ecuador, worked on obtaining membership approval with the Puerto Vallarta Tourism Board’s team.
The USTOA was started to foster trust in tour operators, and its motto, “Integrity in Tourism” requires members to adhere to the highest standards in the industry. Among these is the principle of ethical conduct, which requires members to conduct business according to a set of professional standards which include representing all facts, conditions and requirements relating to tours and vacation packages truthfully and accurately.
Truth in Advertising requires that members advertise and quote prices which are totally deliverable; accurately identify facilities, accommodations and services; and communicate any substitutions promptly to the travel agent and/or their client.
Members must also demonstrate ethical and financial responsibility in their business conduct in order to instill confidence in their financial stability, reliability and integrity.
Additional information on Puerto Vallarta is available at www.visitpuertovallarta.com