San Miguel de Allende was chosen as the American Capital of Culture 2019, determined by the International Bureau of Cultural Capitals. The appointment will be valid from January 1 and until December 31, 2019.
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Among the benefits to the city, worldwide marketing through the broadcast of 8 thousand television commercial spots in 45 countries around the world, an advertising expense of $2 million dollars.
San Miguel de Allende will be able to exhibit its cultural, artistic and gastronomic wealth before some 500 million spectators.
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Since 1998, the International Bureau of Cultural Capitals has been accredited to the Organization of American States (OAS). Its objective is to show the cultural heritage of the localities, to promote their tourism at a national and global level and, especially, to generate cooperation between the capitals of the world.
After 18 yeaes, San Miguel de Allende manages to position Mexico as the country with the most American Capitals of Culture: Mérida (2000), Guadalajara (2005), Colima (2014), Mérida (2017) and San Miguel de Allende (2019).