In an effort to continue broadening the range of opportunities for its artists, Sony Music U.S. Latin has partnered with ZZinc group, the entertainment company headed by Mexican promoter/manager Armando Lozano and Mexican film financier Alex García. Through the partnership, ZZinc and Sony will leverage their assets to jointly develop talent and music-related projects, focusing on crossover projects for the U.S. Hispanic market.
ZZinc, which includes management, film and live entertainment divisions (the company has presented the Mexican of acts like Wisin & Yandel, Juanes and Luis Fonsi, among others), has been based in Mexico since . . .