National Geographic has extended its Geotourism MapGuide platform to Mexico with the launch of an interactive online guide for the town of Tequila, Jalisco. The US$120,000 project required eight months of development and was supported by the Tequila Development Council, the Jose Cuervo Foundation and city, state and national government tourism programs. The end result, tequilatourism.com, officially launched Tuesday with a presentation by all major stakeholders, including National Geographic representatives, Jose Cuervo CEO Roberto Delgado and Mexico secretary of tourism Enrique de la Madrid Cordero.
The Tequila MapGuide is only the 18th to be launched worldwide, and . . .
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