Tequila Day is celebrated on July 24 to commemorate the day that Unesco declared the old industrial facilities and the agave plant landscapes in the town of Tequila, Jalisco, as a world heritage site.
The production of tequila increased by 6% in 2020 to the historic 374 million liters, and only in the first half of 2021 it already accumulates an annual growth of more than 37% with about 260 million, reveals data from the Tequila Regulatory Council (CRT).
Meanwhile, exports increased 16% in 2020 to almost 286.7 million liters, while in the first half of this year they have already risen 22.45% annually, exceeding 157 million, according to the CRT.
The export of tequila and mezcal is the third agri-food product with the most foreign demand, only behind beer and avocado, reports the Mexican Ministry of Agriculture.
“In numbers, (the pandemic) has not hurt the tequila industry so much, in reality, they have continued to sell. It’s funny but part of the confinement is trying to calm down with a few drinks, ” Ricardo Flores, an expert at the Museum of Tequila and Mezcal (Mutem) in Mexico City, told EFE in a recent interview.
But the drink faces challenges beyond its numbers and the pandemic.
The organization, The Climate Reality Project, has warned of the “devastating” effects of the climate crisis on the cultivation of agave, which suffers from extreme temperature changes such as heatwaves and effects on rainfall patterns.
Losing the agave would increase pollution because the plant can extract and store the equivalent of 30 to 60 tons of carbon dioxide per hectare.
“Mexico risks losing a strong economic income: in 2019 alone the industry generated more than 70,000 jobs,” he warns in an analysis.
Receive the PVDN newsletter, exclusive content, and Whatsapp messaging for emergency alerts, by becoming a PVDN Supporter, Become a Sponsor here.Or if you would like to make a one-time donation to show support for independent news make a donation here.
Another challenge is to take care of the denomination of origin worldwide, for which the CRT has achieved protection in 55 countries in the world.
Just this month, the Council reported an agreement with Heineken that resolves legal disputes over the use of the word “tequila” in the Desperados beer produced by the Dutch company.
“Unfortunately, the twentieth-century regulations came perhaps too late for our drinks, they began in Europe, but today respect for tequila is worldwide,” says Flores.
- Jalisco New Generation Cartel hitman arrested in Puerto Vallarta Agents from the Secretary of National Defense were part of an operation in Puerto Vallarta, Jalisco, land of the Jalisco New Generation Cartel ( CJNG ) in which they arrested an alleged hitman from the group linked to organized crime. At approximately 4:00 in the morning, they reported that a large number of elements, vehicles,…
- Coronavirus in Mexico as of January 22, 2022 This Saturday, January 22, the Ministry of Health (SSa) announced that until the cutoff at 5:00 p.m. (Central Mexico time), 4,646,957 total accumulated cases have been confirmed in the country since the beginning of the pandemic. As for the number of deaths, to date, a total of 303,085 deaths were reported. With these numbers, in…
- Two Canadians killed in shooting at Xcaret hotel in Quintana Roo Two Canadians were killed Friday and one more wounded in a shooting at a hotel along Mexico’s Caribbean coast, state authorities said. Quintana Roo state security chief Lucio Hernández said via Twitter that authorities were searching for a Hotel Xcaret guest in the shooting. He shared a photo of a man walking with a handgun.…
- Omicron makes up 90% of all new cases in Puerto Vallarta The municipalities of Guadalajara and Puerto Vallarta lead the rebound in cases of COVID-19 in Jalisco and are the ones with the highest circulation of the omicron variant; explained the researcher Víctor Manuel González Romero, detailed that the behavior of greater circulation of the virus is maintained where there is a greater concentration of people.…
- Hundreds of dead fish wash ashore in Puerto Vallarta Hundreds of fish washed ashore this Tuesday at Palmares beach, located south of the city of Puerto Vallarta, causing the astonishment of locals. According to fishermen in the area, it is not common to see this species near the beach because they are deep-sea fish, so they believe that some tide brought them to the…