Tourisme Montréal is encouraging Mexican travellers to experience Montréal's unique atmosphere and energy through a targeted campaign entitled Inspírese sin límites,1 which is based on the Never grow up communications platform. Since Montréal has seen sustained growth from this market since 2016, the importance of connecting with this segment has become paramount for Tourisme Montréal.
More than 92,000 Mexican tourists came to the city in 2017, marking a 75% improvement over the year prior. This number is expected to grow by almost 20% in 2018 to reach approximately 109,200 tourists . . .
