Six months ago Vallarta Daily published its first news story,” It’s Good to be Number One”, a story about Carlos Slim’s fortune in Latin America. Since that forgotten story was published six months ago Vallarta Daily has established itself as the most read news outlet in Puerto Vallarta serving the English speaking residents and tourists, for them, six months later, that story title has a lot of meaning.
Vallarta Daily has topped over 700,000 news reads in the month of August, an accomplishment they credit with being the first media outlet to bring important news and alerts to the English speaking community.
Vallarta Daily serves the community with what they describe as “real news”, unlike other English media in the area that tend to put an emphasis on tourism PR, paid advertorials by local businesses, and feel-good pieces.
“Our first priority is to deliver important news to people in the area, and we can do that successfully while also trumpeting the city as a great place to live, retire, and vacation. We don’t feel like we need to choose one or the other” says Sergio Salazar, Co-Founder of Vallarta Daily.
Vallarta Daily receives continuous updates from the city, state, and federal government of Mexico, including Mexico’s weather service, Servicio Meteorológico Nacional.
Due to Vallarta Daily’s relationship with government offices, and their bilingual staff, they are able to get important news out to their readers much faster than most English media.
“Most major news and alerts that impact our community are released in Spanish and if the local media outlets are not capable of translating that important information and getting it out to our expats and tourists when it’s critical then they have failed the basics of news media”, adds Salazar.
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Since Vallarta Daily launched its online publication it has become members of professional journalist organizations, Associated Press and Reuters, along with being accepted by Google News as a content provider.
Vallarta Daily reaches an estimated 30,000 people per day through the use of social media, including Facebook, Twitter, Tumblr, Pinterest, and recently added Instagram.
Vallarta Daily’s success has allowed them to begin accepting sponsors and advertisers. Click here for more information about becoming a sponsor.
