Vallarta-Nayarit Tourism Campaign Gets First Evaluation of Success

Two years ago Puerto Vallarta and Riviera Nayarit joined forces for an unprecedented tourism campaign to bring national and international tourists to the area.

On Monday business leaders and tourism managers met to review the success of the program, which has been committed to for 5-years.

While the campaign has seen its share of confusion with the different time-ones between the states of Jalisco and Nayarit, and the cost of transportation between the two destinations, overall the campaign has shown much success.
International flights have increased by 17% since the start of the campaign, and domestic arrivals have increased at 5%. With the increase in tourism, hotels have also seen a yearly increase of occupancy of 3.8% yearly.

Since the beginning of the campaign, Puerto Vallarta has added over 1000 additional hotel rooms to the area through newly constructed hotels.

Business leaders attending the meeting agreed that the campaign has been successful for both areas. They agree that the future of the campaign must not forget about domestic travelers, as a new highway from Guadalajara promises to make the trip to Vallarta considerably quicker, and many domestic airlines in Mexico have increased or added routes to Puerto Vallarta.

Overall the campaign has been a success in its second year.

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