It looks like many Coca-Cola ads with long-haired, do-gooder hipsters teaching the world to sing or sharing a Coke and a smile.
But the "Open Your Heart" holiday campaign by Coca-Cola Mexico is coming under fire as "faux philanthropy" and an insult to indigenous groups for its portrayal of a truckload of festive, fashion model-looking white people driving into the remote hills of Oaxaca hauling Coke and a Christmas tree as a service project.
The Alliance for Food . . .
