Massacre of 20 townspeople in southern Mexico appears to have been the work of a drug lord

Authorities said Thursday the massacre of 20 townspeople in southern Mexico appears to have been the work of a drug lord who used social media to try to blame a rival gang.

The new revelations illustrate how Mexican drug cartels are increasingly using social media to apportion blame for attacks and mislead authorities and the public.

Ricardo Mejia, Mexico’s assistant secretary of public safety, said Thursday that authorities had raided five properties belonging to the Hurtado brothers, who operate under the name Familia Michoacana cartel. Those raids found ranches, luxury homes and a menagerie including a tiger, a zebra, antelopes and stuffed wild animals.

The Oct. 5 attack in the town of Totolapan killed the town’s mayor, his father and 18 other men. Responsibility for the attack was originally claimed in a video attributed to a near-extinct gang known as the Tequileros. Men in the dark, shadowy video said they carried out the attack and were retaking Totolapan.

The Tequileros had long terrorized the town, but had been chased out years ago by a vigilante group believed to have been backed by the Familia Michoacana, which dominates the area.

José Alfredo Hurtado, who leads the Familia Michoacana along with his brother Johnny, posted a video several days later saying he was the intended target of the shooting and had narrowly escaped.

“The attack was aimed at me,” Hurtado said describing the events in which gunmen entered the town and opened fire on a meeting the mayor was holding with other officials — apparently members of a vigilante group.

But Mejia said Thursday that the capo’s own group probably killed them.

“According to a serious line of investigation, it was they who carried out the mass execution and tried to make it appear as if another group,” Mejia said.

Local media had reported that the Hurtado brothers may have been upset because the Totolapan mayor and the group of vigilantes he apparently headed had rejected the capos’ choice of another man to lead the town.

Hours after the Oct. 5 shootings, a group of armed men appeared in a video filmed around dusk, claiming to be the Tequileros and saying they were retaking control of Totolapan, which is near the mountains where much of Mexico’s opium poppy crop is grown.

With poor lighting and sound, the Tequileros video was unlike the more slickly produced cartel videos that have become the norm, in which well-armed groups of masked cartel gunmen regularly threaten rivals and authorities, and claim or reject credit for killings. The Tequileros video now appears to have been a fake.

José Alfredo Hurtado, whose nickname “The Strawberry” is a slang term in Mexico for someone with high-end tastes, appeared in his own video a few days later wearing a Gucci T-shirt and an expensive-looking wristwatch.

Hurtado said he had planned to attend the meeting at which Mayor Conrado Mendoza and his father, a former mayor, were killed, but that the gunmen opened fire before he had descended from his bulletproof vehicle, allowing him to narrowly escape.

Hurtado mentioned that he had cooperated in the past with the deceased mayor in fighting the Tequileros gang, saying, “We started this struggle together, the mayor and us.”

“We had set up this meeting with the mayor and his father, and the peace group they have,” he said, referring to a vigilante group that had been active in Totolapan.

In Mexico, residents of towns under pressure from from one cartel often set up vigilante groups and turn to rival cartels for help in fighting off the oppressors. Cartels make much of their money in Mexico from extorting protection payments from local farmers and businessmen.

Authorities said Thursday the massacre of 20 townspeople in southern Mexico appears to have been the work of a drug lord who used social . . .

Follow Us On Google News | Get Our Newsletter



Trending News on PVDN

  • cancun-hotels-sargassum-cleanup-failuresCancun Weekly Sargassum Outlook (June 24–30, 2025) Sargassum levels across the Caribbean continue to rise as the 2025 season peaks. Tourists heading to Cancún or Isla Mujeres this week should be prepared for varying beach conditions. Here’s what to expect. 📡 Offshore Conditions Satellite data from the University of South Florida reports the Great Atlantic Sargassum Belt has reached record levels this…
  • timeshare puerto vallartaUS Uncertainty Slows Growth in Mexico’s Vacation Property Market in 2025 Tourism developers in Mexico lower 2025 sales projections due to U.S. policy uncertainty under Trump, with American buyers making up 70% of the market. Mexico’s vacation property market is feeling the effects of political turbulence north of the border, with tourism developers projecting slower sales growth in 2025. According to the Mexican Association of Tourism…
  • ci-banco-intercam-operations-puerto-vallartaCI Banco and Intercam banks in Puerto Vallarta operate normally after government seizure following US accusing banks of laundering for cartels CI Banco and Intercam Banco branches in Puerto Vallarta remain fully operational following a temporary management intervention by Mexico’s financial authorities. CI Banco and Intercam Banco branches across Puerto Vallarta are operating without disruption, despite an official intervention by Mexico’s financial authorities aimed at temporarily replacing their administrative leadership. The move, announced through Press Release…
  • cancun-2025-sargassum-beaches-and-activitiesSargassum won’t ruin your Cancun vacation, there are plenty of clean beaches and tourist activities As the 2025 sargassum season continues through September, visitors to Cancun can still enjoy clear beaches like Playa Delfines and Playa Caracol. As the 2025 sargassum season intensifies across Quintana Roo, tourists are finding it more difficult to enjoy the region’s iconic white-sand beaches without encountering the unsightly brown seaweed. While the influx of sargassum…
  • san-miguel-de-allende-crime-migration-preventionSan Miguel de Allende takes action to stop crime migration from neighboring towns As criminal groups move north through Guanajuato, San Miguel de Allende boosts security and unites the community to prevent violence from spilling into the city. San Miguel de Allende, one of Mexico’s most beloved colonial cities, is confronting an unsettling rise in regional violence. Mayor Mauricio Trejo Pureco has issued a stark warning: escalating crime…
  • real estate puerto vallartaJalisco lawmakers propose limiting short-term platform rentals to 180 nights per year to fight gentrification and real estate speculation Jalisco lawmakers propose limiting short-term platform rentals to 180 nights per year and taxing vacant homes, aiming to curb gentrification and ease the housing crisis across the state. In a push to address the growing housing crisis and slow the pace of gentrification, Jalisco lawmaker Mariana Casillas Guerrero of the Futuro Party has proposed a…
  • puerto vallarta airportCanadian travelers are falling in love with Puerto Vallarta all over again Canadian travel to Puerto Vallarta continued to rise in 2024 with nearly half a million visitors from Canada, prompting expanded air routes and growing interest from airlines in 2025 like Porter. Puerto Vallarta is seeing a steady surge in Canadian visitors in 2024, with more than 490,000 travelers from Canada arriving by air—a 2 percent…
  • cancun hotelsWhich beaches in Quintana Roo have Sargassum today (and which do not!) June 23, 2025: The Sargassum Monitoring Network reports which beaches in Quintana Roo are clean and which are heavily affected by the seaweed today. The sargassum season is back along the shores of Quintana Roo, with seaweed washing up once again on beaches from Cancún to Tulum. While some destinations remain mostly clear, others are…
  • cancun-sargassum-environmental-fund-responseCancun considers using environmental trust fund to combat record sargassum arrival Cancun officials are exploring the use of an environmental sanitation trust fund to address the overwhelming sargassum problem plaguing the region’s beaches. Cancun is facing yet another wave of sargassum, and local officials say the situation is straining both the city’s manpower and financial resources. Miguel Ángel Zenteno, Municipal Trustee of Benito Juárez, is proposing…
  • fluvial-vallarta-real-estate-guideWhy Fluvial Vallarta Is Puerto Vallarta’s Smartest Real Estate Buy Explore Fluvial Vallarta’s rising appeal for homebuyers and investors in Puerto Vallarta, with comparisons to Versalles and Marina Vallarta. Puerto Vallarta has no shortage of attractive neighborhoods, but few offer the balance of value, infrastructure, and livability found in Fluvial Vallarta. Nestled strategically between the Hotel Zone and downtown, and just minutes from the beach,…
Scroll to Top