In order for Jalisco to continue on the world stage, the world’s largest tequila tasting will be held, seeking to obtain the Guinness Record.
For this reason, the Secretariat of Tourism (Sectur), the municipal government of Guadalajara and the National Chamber of the Tequila Industry (CNIT) summon the citizenship to Plaza Liberación at 5:00 pm, March 24.
At least 1,200 attendees are required to overcome a company in Toronto, Canada, which achieved the record with 864 participants in 2013, before it had Guanajuato with 341.
“The tasting is completely free and open to the public, people wishing to participate must be of legal age and register in advance the official site of the event where they will receive a confirmation email,” said Tourism Secretary Germán Ralis.
He said that the event is an extension of the festivities for the National Tequila Day and can be registered on the website www.lacatadetequila.com.
In addition, 15 windows will be opened on the day of the event where participants must present an identification card and the confirmation email sent to them.
Germán Ralis highlighted that this honor will place Jalisco in everyone’s mouth in a positive way, in addition to the attractions it has in both Guadalajara and Puerto Vallarta, the Tequila Route, Pilgrim’s Route and the magical towns.
The event will be enlivened by a musical group and the tasting will be guided by the tequila master Dr. Jaime Villalobos Díaz, who will explain the steps to evaluate through the senses.
“The massive tasting will promote our iconic drink through differentiating experiences that today attract local, national and foreign tourists, and help generate an innovative perception of tequila. In addition to joining the actions to increase consumption and generate economic development,” added Ralis.