Rosarito hotel occupancy decline risks dragging down summer tourism as 2025 revenues fall 11% versus 2024 amid security, pollution, and border-crossing concerns.
Rosarito, Baja California – Even though hotels saw a weekend bump around July 4, the data tell a tougher story: Rosarito hotel occupancy decline has wiped out gains from last year’s rebound, and June–July revenues still trail 2024 levels.
Estimates from the Rosarito Beach Hotel and Motel Association show that holiday weekend revenue fell about 11% in 2025 compared to 2024, while room occupancy dipped by 7 . . .
