Despite leading in online travel searches, Cancún struggles to convert digital interest into tourism revenue due to mounting reputation issues and outdated marketing strategies.
Cancún may be the most searched travel destination in Latin America, but behind the digital buzz lies a harsh reality: tourists are clicking, but they’re not booking.
This contradiction was highlighted during the inaugural “Trends: Digital Tourism Connecting Generations” summit, organized by the Female Association of Tourism Business Executives (AFEET). There, Mario Spíndola, strategy director of the Use the Force agency, sounded the . . .
