Playa del Carmen staked its claim for the spotlight this week, using the Cancún Travel Mart to court promoters and investors while touting steady bookings and a stacked cultural calendar. Mayor Estefanía Mercado said large hotel groups are running 70–80% occupancy, and framed the city’s push as an “epicenter” strategy built around headline moments. The pitch landed during the travel mart’s official sessions on October 23–24, where buyers and supp…