Tulum is trying to turn the page. Quintana Roo’s tourism board has approved a Tulum image relaunch backed by $3.2 million in lodging-tax funds, promising a kinder price point and a wider welcome. Officials say the plan leans on digital campaigns, airline and OTA deals, and storytelling that centers on real experiences instead of hype. It’s a response to softer demand and a bruised brand. The pitch is simple: still-beautiful beaches, clearer value…