Wine Institute President joined Governor Brown's trade mission to Mexico City this week to help spur sales of California wines in its sixth largest export market. U.S. wine exports to Mexico, 90% from the Golden State, reached $21.5 million in 2013, up 21% from the previous year, accounting for 2% of the state’s record $1.5 billion wine exports.
"Mexico represents an excellent opportunity for increased sales of California wine on both sides of the border," said Bobby Koch. "We have a 52% share of Mexican tourists to the U.S. and our diverse wine, food . . .