Puerto Vallarta, a city long celebrated for its breathtaking beaches, vibrant nightlife, and unique blend of mountains and sea, continues to shine as one of Mexico’s top tourist destinations. From whale watching and hiking trails in the Sierra Madre to strolling along its iconic cobblestone streets, the city offers something for every traveler, according to Alejandra Cornejo, Director of Tourism and Economic Development for Puerto Vallarta.
A Destination with Endless Possibilities
“Puerto Vallarta is a sensational place, with a variety of iconic attractions,” Cornejo enthuses. “From terraces overlooking the Pacific to hiking trails in the Sierra Madre, there is something for everyone.”
For visitors, especially those traveling from Spain or other international locations, Cornejo recommends a stay of at least one week.
“This allows time to explore not only our beaches but also our cultural and natural connections with surrounding areas, like Guadalajara, which is just 300 kilometers away and easily accessible,” she explains.
A Hub for Global Events
Puerto Vallarta has evolved beyond its traditional image as a beach destination, emerging as a center for international events and sports tourism. One notable highlight is the UTMB Puerto Vallarta, a premier trail running competition that attracts athletes from across the globe.
“This competition, which winds through the Sierra Madre Occidental, is one of the most important in the Ultra-Trail du Mont-Blanc circuit,” Cornejo explains. “It showcases the diversity of Puerto Vallarta as a destination for both sports and nature tourism.”
Adding to the city’s appeal is the 2026 FIFA World Cup, with Mexico serving as a host country and nearby Guadalajara designated as one of the venues.
“This is an exceptional opportunity to attract international tourists. Many visitors traveling to Guadalajara for matches can extend their trip with a few days in Puerto Vallarta, enjoying our beaches, gastronomy, and cultural offerings,” Cornejo notes.
Overcoming Challenges in Connectivity
While Puerto Vallarta’s geographic location—nestled between mountains and the sea—is part of its allure, it also presents logistical challenges. Road access from Guadalajara, the nearest major city, has historically been difficult. However, efforts are underway to address these issues.
“We are working with state and federal governments to improve road infrastructure,” Cornejo says. “The goal is to facilitate land access for tourists and ensure the efficient transport of goods and services essential for our development.”
In terms of air travel, Puerto Vallarta maintains robust connectivity with direct flights from Mexico City, Guadalajara, and numerous international destinations.
Supporting the Community and Building a Sustainable Future
Cornejo emphasizes the importance of ensuring that Puerto Vallarta’s growth benefits its residents. The city’s economy relies heavily on tourism, with much of the local workforce employed in hotels, restaurants, and transportation services.
“Tourism is the backbone of our economy,” she says. “But we also recognize the importance of diversification to provide young people with opportunities beyond the tourism sector.”
Local universities play a crucial role in this effort, offering programs in tourism, business administration, and other fields.
“It is essential that our youth have access to quality education that prepares them to contribute to the development of our region,” Cornejo explains.
The city also addresses social challenges, particularly those faced by its youth in nightlife areas. Initiatives with local institutions aim to create safer environments and provide alternative opportunities for personal and professional growth.
Prioritizing Safety
Safety remains a critical concern for both residents and visitors. Puerto Vallarta has worked closely with authorities to maintain a secure environment, ensuring that the city remains an attractive destination.
“The perception of security is vital,” Cornejo acknowledges. “We’ve collaborated with local authorities to create a safe atmosphere for everyone.”
A Blend of Tradition and Modernity
Puerto Vallarta continues to captivate travelers with its unique ability to merge tradition and modernity. From its wide range of gastronomic offerings to its ecotourism activities and cultural experiences, the city proudly showcases its heritage while embracing the future.
“We, the people of Puerto Vallarta, are cheerful, hospitable, and deeply proud of our land,” Cornejo shares. “Our mission is to offer every visitor an unforgettable experience that inspires them to return.”
As Puerto Vallarta navigates its challenges and opportunities, it remains steadfast in its commitment to preserving its charm and welcoming spirit. With efforts to enhance connectivity, support its community, and promote sustainable tourism, the city continues to solidify its position as one of Mexico’s crown jewels.
Puerto Vallarta, a city long celebrated for its breathtaking beaches, vibrant nightlife, and unique blend of mountains and sea, continues to shine as one of Mexico's top tourist destinations. From whale watching and hiking trails in the Sierra Madre to strolling along its iconic cobblestone streets, the city offers something for every traveler, according to Alejandra Cornejo, Director of Tourism and Economic Development for Puerto Vallarta.
