Puerto Vallarta Mayor Luis Munguía and Civil Protection Director Misael López Muro inaugurated a new lifeguard tower at Holi Beach—one of 12 planned citywide—to enhance emergency response and beach safety for residents and visitors.
Puerto Vallarta’s municipal government took a major step this week to bolster beach safety by inaugurating a new lifeguard tower at Holi Beach. Mayor Luis Munguía, accompanied by Civil Protection and Firefighters Director Misael López Muro, presided over the unveiling ceremony, underscoring the administration’s commitment to protecting both residents and the thousands of tourists who flock to the city’s shores each year.
The Holi Beach tower is the first of twelve identical units planned for installation at key bathing sites around Puerto Vallarta. Strategically positioned, these elevated platforms will give lifeguards an unobstructed view of swimmers, rip currents and any signs of distress in the water. In the days ahead, specialized rescue and first-aid equipment for both the Civil Protection and Fire Departments will arrive, equipping personnel with everything from flotation devices and rescue boards to advanced medical kits.
“Safety is the cornerstone of our tourist economy,” Mayor Munguía said. “By expanding our network of lifeguard towers and ensuring our teams have the best tools available, we’re sending a clear message that Puerto Vallarta is not only beautiful, but also one of the safest beach destinations in Mexico.”
Director Misael López Muro added that the new tower will feature shaded observation decks, high-intensity binoculars and rapid-response signaling systems linking directly to the city’s emergency operations center. “This investment makes our Civil Protection and Firefighters Department the most thoroughly equipped in Jalisco,” he noted, praising the mayor’s support for public-safety initiatives.
Beachgoers have already replied enthusiastically to the enhanced vigilance. Local resident Ana Torres, who often swims early in the morning, remarked, “It’s reassuring to know someone is always watching over us. The view from that tower is incredible—you can see everything.”
Puerto Vallarta’s focus on beach-safety comes at a time when coastal towns worldwide are grappling with increased visitor numbers and the challenges they bring. By deploying twelve lifeguard towers, the city ensures that whether at the popular stretches of Conchas Chinas, the tranquil sands of Boca de Tomatlán or the lively atmosphere of Mismaloya, swimmers will benefit from professional oversight.
Installation of the remaining eleven towers will roll out in phases over the next six months, prioritizing beaches with the highest foot traffic during peak season. Civil Protection officials say they will coordinate with local tour operators and hotels to promote water-safety awareness, hosting workshops on recognizing rip currents and performing basic rescue techniques.
Mayor Munguía concluded the ceremony by inviting all Vallartenses and visitors to respect lifeguard directives and swim only in designated areas. “With these towers, our trained lifeguards are more visible and better prepared than ever,” he said. “But community cooperation—following safety flags, staying hydrated and keeping an eye on children—is equally vital to prevent accidents.”
As Puerto Vallarta continues to expand its tourism infrastructure, investments like the Holi Beach lifeguard tower reinforce the city’s reputation for balancing growth with responsible stewardship of its natural resources. By enhancing safety measures today, the municipality lays the groundwork for sustainable, worry-free enjoyment of its famed coastline for years to come.
Puerto Vallarta Mayor Luis Munguía and Civil Protection Director Misael López Muro inaugurated a new lifeguard tower at Holi Beach . . .
