Puerto Vallarta, Mexico - The Vallarta Pride 2025 Parade drew thousands under the slogan “The Future Has No Gender,” highlighting Puerto Vallarta’s leadership in inclusive tourism and community support.
The streets of Puerto Vallarta came alive on Saturday, May 17, 2025, as the city hosted the Vallarta Pride 2025 Parade under the slogan “The Future Has No Gender.” The event brought people together in a spirit of inclusion, pride, and diversity. Residents and travelers lined the sidewalks, cheering on colorful floats and costumed marchers. Musicians, dancers, and community groups filled the air with live performances. The atmosphere at the municipal stadium before the start was electric, with families, friends, and allies gathering to celebrate identity and solidarity.
Mayor Luis Munguía González led the city government’s effort to support the festival, which included more than 20 activities. He praised organizers for choosing a forward-looking slogan that rejects gender barriers. State and local officials said the parade highlights Puerto Vallarta’s role as a national and international benchmark for inclusive tourism. The government’s backing covered security, logistics, and promotion. Organizers worked closely with the State Tourism Secretariat to ensure that visitors and residents could share the experience safely and comfortably.
The parade started at 5:30 p.m. in front of the municipal stadium, next to the Sheraton Hotel. Participants moved east along Morelos Street, passing local shops and cafes. They turned onto Agustín Rodríguez Street and marched through the heart of the city. Along the route, organizers set up water stations and medical tents. Marshals kept the procession on schedule and guided floats safely through intersections. Onlookers cheered as banners waved and confetti fell, adding color to the downtown streets.
Several government agencies took part in the parade. Officials from the State Tourism Secretariat rode on a float decorated with rainbow flags. Representatives from the Tourism Trust handed out brochures to visitors. Staff from the Office of Sexual Diversity walked alongside community volunteers. Teams from the City and Historic Center Management helped to clear the streets before the march. Their joint presence underlined the city’s effort to promote equality and visibility.
Thousands of people joined the celebration. Citizens who live in Puerto Vallarta and visitors from other states and countries cheered from the sidewalks. Families brought children to see the vibrant displays. Tourists paused their evening plans to watch the performers. Local businesses stayed open late, offering discounts and specials. Street vendors sold rainbow merchandise and snacks. The lively crowds reflected the parade’s goal of uniting diverse groups through shared celebration.
Héctor Ramírez Betancourt, head of the Sexual Diversity Department, said the parade fits into a wider set of actions that the city has led since the festival began. He noted that organizers have held the March Against Homophobia each year to raise awareness. The department also hosts an annual Gala in honor of HIV victims. Health campaigns with rapid testing took place in partnership with local community groups, he added. All these initiatives aim to protect public health and fight discrimination.
Ramírez Betancourt said community activities take place every Friday at Casas Tucán. These events offer workshops on mental health, support groups for survivors of violence, and presentations on rights and resources. Volunteers and professionals lead discussions and provide confidential counseling. Participants can find information on coping strategies and local services. The Friday sessions have grown in attendance since they started last year. Organizers plan to expand the program to include art therapy and youth mentorship in the coming months.
The Sexual Diversity Office in Parque Lázaro Cárdenas provides ongoing assistance and guidance to anyone who seeks it. Staff members offer legal advice, social support, and referral services for health care. The office runs outreach programs in schools and community centers. Visitors can drop by during office hours or book private appointments. Ramírez Betancourt said the goal is to make the office a safe space for all genders and orientations. He encouraged residents and tourists alike to seek help and learn about their rights.
Organizers and officials said this year’s parade demonstrates the city’s commitment to respect and visibility. By embracing diversity, they aim to strengthen ties among residents, local businesses, and visitors. The success of the Vallarta Pride 2025 Parade shows that Puerto Vallarta can lead in inclusive tourism. Leaders plan to build on this momentum with next year’s events. They hope to attract more international participants, encourage wider community involvement, and secure additional funding to expand educational workshops across the region.
