Puerto Vallarta, Jalisco — With a strong recovery underway, the tourism sector in Puerto Vallarta anticipates robust growth for the remainder of 2024 and is projecting even better outcomes in 2025. Álvaro García-Arce Monraz, President of the Puerto Vallarta Association of Hotels and Motels, expressed optimism about the city’s trajectory in the coming months, noting that “a very interesting outlook for the rest of the year” is already forming.
Despite facing challenges earlier this year, Puerto Vallarta is showing resilience. García-Arce Monraz acknowledged that “this year has been difficult” for Puerto Vallarta, echoing concerns shared by global tourist destinations, particularly in Mexico and Jalisco. However, he pointed out that the destination has been seeing a promising turnaround, with a positive wave of October bookings, steady reservations for November, and encouraging numbers expected for December and the broader winter season.
The upward trend is largely attributed to concerted efforts within the tourism sector to boost Puerto Vallarta’s appeal to both domestic and international visitors. “All of this, through joint work, that is, promoting tourism that is required for Puerto Vallarta, for Jalisco,” said García-Arce Monraz. “We can achieve greater demand and participation of tourists in our destination.”
Significant Visitor Numbers and a Positive Forecast
Data from the Jalisco Tourism Secretariat underscores the destination’s growth trajectory. Puerto Vallarta welcomed more than 2.6 million tourists in the first half of 2024, and projections indicate that this number will likely double by year-end. This influx signifies a steady recovery from recent challenges and places Puerto Vallarta on a solid footing to exceed current goals in 2025.
Local industry stakeholders are already strategizing to maintain this upward momentum, developing initiatives to attract a diverse range of visitors. Given the rapid development and high demand in Puerto Vallarta, however, questions linger about balancing growth with preserving the area’s cultural and local integrity. Overdevelopment and rising costs in recent years have fueled gentrification concerns among residents, who have witnessed the transformation from a laid-back beach destination to a bustling tourism hub driven by foreign investment. These issues highlight the need for sustainable tourism practices that protect local communities and the city’s unique character.
As Puerto Vallarta prepares for the upcoming winter season, industry leaders are focused on enhancing the visitor experience while navigating these complex growth dynamics. With efforts to cultivate both economic and cultural benefits, Puerto Vallarta aims to close 2024 on a high note and surpass expectations in the years to come.
Puerto Vallarta, Jalisco — With a strong recovery underway, the tourism sector in Puerto Vallarta anticipates robust growth for the remainder of 2024 and is projecting even better outcomes in 2025. Álvaro García-Arce Monraz, President of the Puerto Vallarta Association of Hotels and Motels, expressed optimism about the city’s trajectory in the coming months, noting that "a very interesting outlook for the rest of the year" is already forming.
