Puerto Vallarta has experienced a significant boost in its tourism sector, particularly in cruise tourism. According to the Jalisco Tourism Secretariat (Secturjal), the city welcomed over 456,000 cruise passengers from January to October 2023, marking a remarkable 50 percent increase compared to the same period last year.
In 2022, the count stood at 305,106 tourists, as reported by the Administration of the National Port System of Puerto Vallarta (Asipona). This substantial growth is attributed to the persistent efforts of the State Government, through Secturjal, in collaboration with various shipping companies.
The shipping industry plays a crucial role in Puerto Vallarta’s tourism, accounting for 9% of the total tourist arrivals. This figure underscores the industry’s significant contribution to the city’s tourism sector.
Data from the National Institute of Statistics and Geography (INEGI) sheds light on the economic aspect of this surge. The report indicates an average expenditure of $80.64 per cruise tourist from January to September 2023, a 6.8% increase from $75.51 in the same period in 2022.
Vanessa Pérez Lamas, the Secretary of Jalisco Tourism, expressed optimism regarding this development. “The increase in cruise tourists to Puerto Vallarta reflects the global recognition and appeal of our beach destination. It motivates us to continually enhance our tourism offerings and infrastructure. This not only attracts more visitors but also generates substantial economic benefits for Jalisco,” she stated.
Puerto Vallarta forms a crucial part of the Mexican Riviera route, which includes voyages from Los Angeles, Long Beach, and San Diego, California. These cruises touch several Mexican Pacific ports, including Cabo San Lucas, Mazatlán, and Puerto Vallarta.
Looking ahead, the Government of Jalisco, through the Ministry of Tourism, remains committed to ensuring that Puerto Vallarta continues to thrive as a preferred destination for cruise tourists. This ongoing effort aims to strengthen the city’s position in the global tourism landscape, benefiting both the local community and the broader Jalisco region.
Puerto Vallarta has experienced a significant boost in its tourism sector, particularly in cruise tourism. According to the Jalisco Tourism Secretariat (Secturjal), the city . . .
