Tourism

Puerto Vallarta Tourism

Tourism powers daily life in Puerto Vallarta. This page keeps the big picture, the latest changes, and our best reporting in one place.
puerto vallarta tourism

The big picture

Visitors shape how the city works. Flights come in full, hotels post strong occupancy, and the Malecón stays busy. Yet spending rises and falls by season, by neighborhood, and by the type of traveler who shows up.

Tourism touches rent, wages, traffic, and small business health. When guests spend less, downtown shops and restaurants feel it first. When spending is strong, jobs and tax revenue follow.

Most trips cluster in high season from late fall through spring. Summer can slow as heat and storms arrive, even if hotel beds look full. Air capacity, exchange rates, and new routes also move the needle.

Our coverage follows what this means for people who live and work here. We track prices, projects, policy, and the day-to-day reality on the street.

What’s happening now