Rescue dog ‘Frida’ can no longer be commercialized

To prevent the name of Frida Marina, the rescue dog that became a symbol of last year's earthquake in Mexico City, from being used for the commercialization of products, the Secretary of the Navy (Semar) requested the Mexican Institute of Intellectual Property (IMPI) to register it as the property of Semar.

The agency was asked to cancel the petition of the Brewing Association of the Mexican Republic, which promoted a registration with the name to be used in beer, clothing and footwear sales.

In the file with folio . . .