California startup Bird said on Friday it has launched its electric scooters in Mexico City, expanding its effort to shake up urban transportation globally.
The launch marks Bird’s entry into Latin America, a market that transportation startups and investors see as ripe for growth. The company also said it would expand its operations to Brazil.
Bird is operating out of a shared office space in Mexico City and has been recruiting locally for weeks, according to public job postings. It has hired some local staff and is building up a network of workers tasked with keeping the electric scooters . . .