Puerto Vallarta News

Puerto Vallarta News

Tequila boom rooted in traditional farming techniques

A growing thirst for tequila from New York to Tokyo has made the sale of the drink into a multibillion-dollar industry, but its production remains rooted in centuries-old methods of farming using hand tools and packs of mules.

Mexico’s western state of Jalisco is the heartland of the tequila industry, where ‘jimadores,’ the farmers of the agave cactus from which the spirit is distilled, have worked the fields for generations.

“I am so proud to be a jimador, we are the first in the chain of the tequila industry, without us there is no tequila,” said Mario Perez, a 39-year-old jimador.

But the popularity of tequila has driven a worsening shortage of the agave, while some of the younger generation shun what was once a highly respected job.

“In the old days to be a . . .

Read Full Story

Related Posts

Baja gray whales

Gray whales make the longest trip of their lives to Baja

Gray whales swim from the Arctic to Baja lagoons each winter. Here’s where to watch...
peso today

Mexico’s peso briefly hit 17.98 as traders pile into carry trade

Mexico’s peso hovered near 18 per dollar, briefly hitting 17.98, as carry-trade flows and rate...
San Miguel Guadalupe Day

San Miguel Guadalupe Day turns streets into a sea of faith

San Miguel de Allende marked Guadalupe Day with packed Masses, street processions, and neighborhood celebrations...
Puerto Vallarta buses

Puerto Vallarta buses are coming but is 38 enough?

Jalisco Gov. Pablo Lemus says 38 new buses reach Puerto Vallarta next week, kicking off...