The Melting Pot Restaurants, Inc. announced that it is actively seeking qualified area developers to expand its brand footprint in Mexico. The Tampa-based company’s plans for expansion come on the heels of the opening of The Melting Pot’s third restaurant in Mexico City in late August, located in Pedregral at Avenida de las Fuentes 425.
As part of its international expansion plans, The Melting Pot aims to develop at least five additional locations in Mexico and is targeting cities such as Mexico City, Guadalajara, Puebla, Monterrey, Cancun, and Los Cabos for future growth. In addition to Pedregal, the company operates two restaurants in Mexico City, which opened in Satelite and Interlomas in 2011 and 2012, respectively.
“The Melting Pot has experienced great success in Mexico and now is the first time in the last five years that we have offered development opportunities in the country,” says Dan Stone, chief business and people development officer for Front Burner Brands. “We want to continue to build on the momentum we’ve experienced and look forward to partnering with qualified area developers who can help us expand our brand presence within Mexico City as well as other key growth markets throughout the country.”
The Melting Pot operates more than 125 restaurants across 35 U.S. states, Canada, Mexico, Southeast Asia, and the United Arab Emirates, and has more than 15 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually priced cheese fondues, salads, entrées, and chocolate fondues.
In addition to Mexico, the fondue franchise is focused on expanding its international footprint in select markets across Brazil, Canada, China, India, Japan, and South Korea. Earlier this year, The Melting Pot announced the opening of its first restaurant in Jakarta, Indonesia, and most recently its first Middle Eastern location in Dubai. The company also plans to open its first restaurant in Riyadh, Saudi Arabia, before the end of 2015.
