Marijuana goes mainstream with celebrity branding

Snoop Dogg has his own line of marijuana. So does Willie Nelson. Melissa Etheridge has a marijuana-infused wine.

As the fast-growing marijuana industry emerges from the black market and starts looking like a mainstream industry, there’s a scramble to brand and trademark pot products.

The celebrity endorsements are just the latest attempt to add cachet to a line of weed. Snoop Dogg calls his eight strains of weed “Dank From the Doggfather Himself.” Nelson’s yet-to-be-released line says the pot is “born of the awed memories of musicians who visited Willie’s bus after a show.”

The pot industry’s makeshift branding efforts, from celebrity names on boxes of weed to the many weed-themed T-shirts and stickers common in towns with a legal marijuana market, show the industry taking halting steps toward the mainstream.

Problem is, those weed brands aren’t much more substantial than the labels they’re printed on. Patents and trademarks are largely regulated by the federal government, which considers marijuana an illegal drug and therefore ineligible for any sort of legal protection.

The result is a Wild West environment of marijuana entrepreneurs trying to stake claims and establish cross-state markets using a patchwork of state laws.

Consumers have no way of knowing that celebrity-branded pot is any different than what they could get in a plastic baggie from a corner drug dealer.

“You can’t go into federal court to get federal benefits if you’re a drug dealer,” said Sam Kamin, a University of Denver law professor who tracks marijuana law.

That doesn’t mean that the pot business isn’t trying.

Hundreds of marijuana-related patents have likely been requested from the U.S. Patent and Trademark Office, according to those who work in the industry. Exact numbers aren’t available because pending patent information isn’t public.

So far, federal authorities have either ignored or rejected marijuana patent and trademark requests, as in the 2010 case of a California weed-delivery service that applied to trademark its name, “The Canny Bus.”

“They haven’t issued a single patent yet. But generally speaking, there is broad agreement within the patent law community that they will,” said Eric Greenbaum, director of intellectual property for Ligand Pharmaceuticals Inc., which is seeking a patent for a strain of marijuana to treat seizures.

Companies like Ligand are betting that if marijuana becomes legal nationally, they will be first in line to claim legal ownership of whichever type of marijuana they have already developed.

Pot companies also are filing state-level trademarks, thereby avoiding the snag in a federal trademark application: the requirement that the mark is used in interstate commerce, which remains off-limits for pot companies.

In Colorado, for example, there are nearly 700 trade names and 200 trademarks registered that include the word “marijuana” or a synonym, Kamin said.

Pot producers also are claiming everything they can that doesn’t involve actual weed. So a marijuana company could trademark its logo or patent a process for packaging something, without mentioning that the “something” is marijuana.

The marijuana industry certainly has been on the receiving end of legal threats from other companies that do have trademark and patent protection. Cease-and-desist letters aren’t uncommon in the mailboxes of marijuana companies, whether it’s for making a candy that looks like a non-intoxicating brand or for selling a type of pot that includes a trademarked word or phrase in its name.

The Girl Scouts of the U.S.A., for example, says it has sent dozens of cease-and-desist letters to those selling a popular strain of pot known as Girl Scout Cookies or another called Thin Mints.

“The use of our trademarks in connection with drugs tarnishes the Girl Scouts name,” the organization says in the letter it has sent to pot sellers primarily in California, Colorado and Washington.

Last year, Hershey Co. sued two marijuana companies in Colorado and Washington for selling “Reefer’s” peanut butter cups and “Dabby Patty” candies, which resembled Hershey’s Reese’s Peanut Butter Cups and York peppermint patties. Both pot companies agreed to stop selling the products and destroy any remaining inventory.

But the industry can’t use those same laws to protect its own brands.

“We’re in a new industry, where the benefits of federal protection aren’t open to us,” said John Lord, CEO of LivWell, a 10-store chain of Colorado marijuana shops that recently entered an agreement to sell Leafs By Snoop, the entertainer’s new line of marijuana.

LivWell grows the Snoop pot alongside many other strains but charges up to $175 more an ounce for the rapper’s brand, which is sold from behind a glittery in-store display.

“Brand differentiation is the normal progression of events,” said Lord, who wouldn’t share sales figures on the Snoop pot but says its performance has been “outstanding.”

“Consumers will see more and more of this in the future.”

Kristen Wyatt can be reached at http://www.twitter.com/APkristenwyatt

Snoop Dogg has his own line of marijuana. So does Willie Nelson. Melissa Etheridge has a marijuana-infused wine.

Continue reading

Follow Us On Google News | Get Our Newsletter



Trending News on PVDN

  • sargassum-slams-cancun-playa-restaurantsSargassum Crisis in Cancún and Playa del Carmen Forces Restaurants and Beach Clubs to Cut Staff Businesses in Cancún and Playa del Carmen report steep losses due to sargassum, with restaurants losing diners and beach clubs sending staff on unpaid leave. Restaurants and beach clubs along the shores of Puerto Juárez in Cancún and Playa del Carmen are grappling with a sharp downturn in business due to a relentless invasion of…
  • cancun-beaches-50-tons-sargassum-cleanupCancún beach overwhelmed by over 50 tons of sargassum in 24 hours Over 50 tons of sargassum were removed from Cancún’s Chac Mool Beach in just 24 hours, as authorities ramp up cleaning efforts across three key public beaches. Cancún’s white-sand beaches are under pressure once again as an unusually large volume of sargassum has washed ashore in the last 24 hours, disrupting tourism and triggering a…
  • cancun-hotels-sargassum-cleanup-failuresCancún government demands answers from hotels on sargassum cleanup failures Mayor Ana Paty Peralta will meet with hotel leaders in Cancún to address failures in sargassum cleanup efforts, amid growing environmental and public health concerns. The municipal government of Benito Juárez is taking a firmer stance on the growing sargassum problem in Cancún, calling on the hotel industry to explain its inadequate handling of seaweed…
  • sargassum-free-beaches-quintana-roo-summer-2025Sargassum-Free Beaches in Quintana Roo for Summer 2025, including beaches in Cancún Travelers looking for sargassum-free beaches in Quintana Roo this summer can still find clear waters in Isla Mujeres and parts of Cancún, according to updated reports. As the summer travel season ramps up, much of the Caribbean coast is once again dealing with sargassum, the brown seaweed that washes ashore in thick mats and affects…
  • puerto-vallarta-flooding-landslide-hurricane-erickHeavy rains flood Puerto Vallarta streets and trigger landslide in tunnel Flooding from remnants of Hurricane Erick paralyzed key roads in Puerto Vallarta and caused a landslide in the Luis Donaldo Colosio tunnel, Civil Protection continues damage assessment. The city of Puerto Vallarta was overwhelmed Thursday night by heavy rainfall that caused major flooding, stranded vehicles, and triggered a landslide in the Luis Donaldo Colosio bypass…
  • Body with signs of crocodile attack found in Ameca River, a leg was found last monthBeaches Closed in Nuevo Vallarta and Lo de Marcos After Crocodile Sighting Authorities temporarily close beaches in Nuevo Vallarta and Lo de Marcos after a crocodile was spotted in shallow waters. Tourists are urged to follow lifeguard guidance. Beaches in Nuevo Vallarta and Lo de Marcos were temporarily closed to the public on Friday, June 20, after a crocodile was spotted swimming close to shore, prompting swift…
  • bus-crashes-canal-puerto-vallartaBus crashes into canal in Puerto Vallarta’s 5 de Diciembre neighborhood A public transport bus crashed into a drainage canal in Puerto Vallarta’s 5 de Diciembre area. Authorities responded quickly, and no serious injuries were reported. A public transport bus veered off the road and plunged into a stormwater canal early Thursday morning in Puerto Vallarta’s 5 de Diciembre neighborhood, sparking concern among locals but leaving…
  • heavy-rain-flooding-landslides-puerto-vallartaTrash-Choked Drains Make Puerto Vallarta Flooding Worse During Heavy Rain Overflowing storm drains clogged with garbage are fueling flooding in Puerto Vallarta, officials warn, as rains bring chaos to multiple neighborhoods. As heavy rain swept across Puerto Vallarta Thursday night and into Friday morning, flooding was widespread—but officials say much of the chaos was avoidable. The city’s stormwater drains, overwhelmed not just by rainfall but…
  • Know your consumer rights in Mexico Is it legal for restaurants to include the tipPuerto Vallarta restaurants face 33 percent staff shortage Restaurants in Puerto Vallarta face a 33% staffing shortfall as they prepare for a busy summer holiday season, aiming to boost sales by up to 60% despite ongoing labor challenges. As Puerto Vallarta prepares to welcome a surge of summer tourists, the city’s restaurant sector is grappling with a serious staffing problem—operating with roughly one-third…
  • tropical-storm-erick-warnings-mexico-coastHurricane Erick will bring heavy rains to Puerto Vallarta Hurricane Erick Puerto Vallarta will bring heavy rains to Puerto Vallarta by Friday but poses no risk to the northern coast of Jalisco. Meteorologist Víctor Manuel Cornejo López, of the Civil Protection scientific committee for the Bay, reports that Hurricane Erick will deliver significant rainfall to Puerto Vallarta without threatening the region’s safety. According to…
Scroll to Top