After massive quakes, millions in Mexico turn to early warning app

Since two massive earthquakes hit Mexico in September, claiming more than 460 lives, an early warning start-up called SkyAlert has doubled its users to 5.8 million, making it one of the country’s most downloaded apps.

SkyAlert has also found a market selling alarms to small businesses in the capital, said its co-founder and director Alvaro Velasco. And it is looking to expand to Latin America, mainly Colombia, Peru and Chile, which lack an official alerting system despite frequent quakes in those countries.

Velasco said that he and SkyAlert co-founder Alejandro Cantú are talking to investors from Mexico and elsewhere about raising 100 million pesos ($5.35 million) in capitalization in 2018.

He said the surge in users after the most recent deadly quake in Mexico City had heightened the interest of existing investors including U.S.-based American Messaging and attracted interest from two Mexico-based private equity funds.

American Messaging did not respond to requests to comment on any potential new investment.

Velasco said SkyAlert was in talks with those funds and existing investors to inject around 20 million pesos (1.05 million dollars) into SkyAlert.

Still, finding a sustainable business model for the quake monitoring app has been a challenge partly because recent regulation in Mexico City has limited SkyAlert’s ability to access funds through public financing.

MAKING A PROFIT NOT EASY
Shomit Ghose at Onset Ventures, a U.S. private equity company with experience in software start-ups, said quake apps have struggled to get adequate financing because of the lack of a clear path to profits.

“If the business model is B2B where the earthquake early-warning is sent to companies, or railways, or hospitals, or high-buildings then perhaps a strong B2B case can be made for start-up investment,” Ghose said.

SkyAlert’s predicament echoes that of companies seeking funding to develop earthquake alert apps in the United States. Seismic activity is hard to monetize without government support.

It competes with its former partner, Mexico’s official alerting system run by government-funded non profit CIRES, which was created after an earthquake in 1985 killed thousands in the country.

One of the world’s few widely deployed seismic alarms, CIRES runs a network of sirens positioned around Mexico City that warn of a coming quake. SkyAlert mainly warns people through a mobile app.

Both sell quake warning systems, but a 2016 regulatory reform requires public buildings in Mexico City to purchase alarm systems from CIRES, limiting SkyAlert’s public financing.

SkyAlert initially replicated CIRES’ alerts, but in 2015 it decided to deploy its own detection sensors to increase coverage with greater accuracy, Velasco said.

“After a few false alerts from CIRES that affected SkyAlert’s credibility, we decided to invest in our own technology,” he said.

SkyAlert also is exploring ways to monetize its free app.

Currently, it sells a “premium” version for $4 a year that allows users to personalize alerts. However, Mexico has an average per capita income of $8,200, and the company said only around 4 percent of users pay for it.

Velasco said SkyAlert’s revenue is split fairly evenly between those fees and income from selling to businesses.

The newest version of the app allows for paid advertising, but ads would not be visible during a seismic alert.

SkyAlert, founded in 2011, has few peers, but one similar service in Japan is called YureKuru Call, which relies on government seismic data. YureKuru has received some government funding on an ad-hoc basis, but like SkyAlert is mostly funded by fees, said Rina Suzuki, an official at RC Solution Co., the Tokyo-based firm that developed YureKuru.

Detection technologies are evolving and they are all perfectible, Jennifer Strauss, external relations officer at the Berkeley Seismology Lab told Reuters.

“In the end, what matters is how effective they are at alerting people to save lives,” said Strauss.

Additional reporting by Christine Murray in Mexico City and Minami Funakoshi in Tokyo; Editing by Frank Jack Daniel and Diane Craft

Since two massive earthquakes hit Mexico in September, claiming more than 460 lives, an early warning start-up called SkyAlert has doubled its users to . . .

Follow Us On Google News | Get Our Newsletter



Trending News on PVDN

  • Where do foreigners come from and where do they live in MexicoMexico City Protest on July 5 Challenges Gentrification and Airbnb’s Impact on Housing Residents of Roma and Condesa will gather at Parque México on July 5 to protest gentrification, rising rents, and Airbnb’s effect on local housing. This Saturday, July 5, Mexico City will witness its first organized citizen protest against gentrification—a peaceful but urgent gathering taking place at 3:30 p.m. at the Lindbergh Forum in Parque México,…
  • raw-sewage-playa-los-muertos-puerto-vallartaMore Raw Sewage Dumping at Playa Los Muertos Appear to Come From Local Hotel Business owners in Puerto Vallarta are demanding action after raw sewage was discovered leaking onto Playa Los Muertos, raising public health and tourism concerns. A raw sewage leak at Playa Los Muertos in Puerto Vallarta has sparked outrage among local tourist service providers and business owners, who say the contamination is driving away visitors and…
  • puerto-vallarta-rainfall-hurricane-flossie-july-2025Puerto Vallarta braces for torrential rains as Hurricane Flossie gains strength Puerto Vallarta faces a high risk of flooding as Hurricane Flossie intensifies in the Pacific. Torrential rains and overwhelmed drainage systems pose major challenges for the city. Puerto Vallarta, a city wedged between the Sierra Madre mountains and the Pacific Ocean, is no stranger to dramatic weather shifts—but this summer, the skies are testing the…
  • puerto vallarta lettersPuerto Vallarta needs a new image to create meaningful reasons for travelers to visit Business leaders at Jalisco Tourism Secretariat forums stressed the need for renewing Puerto Vallarta image and diversifying attractions to appeal to national and international markets. Local business leaders and tourism specialists agreed this week that Puerto Vallarta needs a fresh look and a broader range of attractions to compete at home and abroad. In a…
  • José Luis Velázquez RodríguezSEAPAL Official Reported Missing in Puerto Vallarta Authorities in Puerto Vallarta have launched a search for José Luis Velázquez Rodríguez, SEAPAL's head of transparency, who has been missing since June 30. Family and officials are urging the public to report any information. Local authorities and civil protection units have launched a search operation for José Luis Velázquez Rodríguez, head of the Transparency…
  • mexico city real estateGentrification in Mexico City is not the reason for the high cost of housing City housing shortage, not gentrification, drives prices skyward as planning lags behind demand and foreigner influence remains minimal. High real estate costs in Mexico City stem from a deep and persistent housing shortage—exacerbated by land constraints, tangled regulations and speculative investment—rather than by the presence of foreign residents. Despite headlines blaming “gentrification,” foreign-born residents make…
  • no-damage-jalisco-hurricane-flossieNo Damage Reported in Jalisco as Hurricane Flossie Moves Away While Mexico's Weather Service predicted heavy rains, Hurricane Flossie causes no damage along Jalisco’s coast. The Category 3 storm brings light rain and moderate waves as it moves away from the region. The coasts of Jalisco remain calm and largely unaffected following the passage of Hurricane Flossie, a powerful Category 3 storm that is now…
  • hurricane-flossie-strengthens-july-1-2025Hurricane Flossie will bring tropical storm conditions to parts of Guerrero, Michoacán, Colima, and Jalisco Hurricane Flossie intensifies off Mexico's Pacific coast with winds near 90 mph. Heavy rain, flooding, and tropical storm conditions expected in parts of Guerrero, Michoacán, Colima, and Jalisco. Hurricane Flossie continued to intensify early Tuesday morning as it moved west-northwestward off the coast of southwestern Mexico, prompting tropical storm warnings and watches across multiple states.…
  • cancun-sargassum-environmental-fund-responseWhich Quintana Roo Beaches Clean From Sargassum and Those Covered Today July 4 2025 Daily sargassum tracking for July 4, 2025: see which Quintana Roo beaches are clear of sargassum and which have landings, with ongoing cleanup efforts keeping the coast visitor-ready. Welcome to the daily sargassum tracker for the Mexican Caribbean coast. Each morning, we tally which beaches in Quintana Roo remain free of sargassum and which have…
  • protestProtest graffiti and smashed windows mars anti-gentrification rally in Mexico City Residents and activists joined an anti-gentrification rally in Mexico Park, but the anti-gentrification rally Mexico Park turned destructive as masked youths defaced local shops and broke windows. A rally against gentrification held yesterday in Mexico City’s Parque México drew residents from Juárez, Roma, Condesa and Hipódromo alongside local activists. Organizers billed it as the city’s…
Scroll to Top