Mexico has a new message to the world

Mexico has been in the headlines with an unfortunate set of natural disasters over the past couple of months, but it’s not only ready to receive visitors again in its usual record numbers, it has also been working hard behind the scenes to showcase its diversity and gain new fans.

Ximena de Cordova, PR Executive Coordinator for the Mexico Tourism Board (MTB), recently gave a group of top international travel professionals gathered for the 2017 VIP Summit Los Cabos a look into the MTB’s new global marketing campaign.

The vibrant campaign takes a cue from the entity’s newest slogan, “Mexico: A World of Its Own,” and pays homage to this vast country’s tapestry of destinations, ecosystems, traditions, cuisine, architecture and much more, targeting different segments of the traveling public. The idea behind it is to ignite their passion for new experiences via tailored print material, TV commercials, radio commercial, and online—including an upcoming 360º digital platform that will allow travelers to immerse themselves in a virtual visit.

Not only does it feature well-known destinations such as Cancun, Mexico City and Puerto Vallarta, it also showcases little-known towns and excursions, taking them off the beaten path.

“This campaign and its customized and targeted messages show that we do have something for each of our target markets,” said de Cordova. “Worlds that you thought didn’t exist can be found here.”

Among the productions featured in this campaign are beautifully executed videos that are virtual open letters from Mexico to the world, one country at a time including the US, UK, Korea, Japan, and Australia, among others.

According to de Cordova, the campaign is sending these video letters out to a total of 16 countries. But more than a simple invitation to visit, each video goes further to appeal to the heart and soul of the traveler from each specific country.

“We remembered the different connections we have with other countries and the attraction that already exists between the different nations,” explained de Cordova. “We wanted to create a direct conversation with our markets, so we created this non-traditional campaign.

“Every letter we send, we expect an answer. It’s the beginning of a conversation and an invitation for a direct conversation.”

Traditional connections, shared passions, small details and more are contained within each carefully crafted message, delivered by a voice that purposefully carries with it a Mexican accent.

“We went from ‘Live it to Believe it’ to ‘come experience it’,” said de Cordova. “It’s not a question of when are you coming [to Mexico], but how far will you go.”

For a look at what Mexico has to offer and both build and save itineraries, visit the Mexico Tourism Board’s official website at www.visitmexico.com/en.

Originally posted on TravelPulse

https://www.instagram.com/p/Bbswu0uDlEm/?tagged=puertovallarta

Mexico has been in the headlines with an unfortunate set of natural disasters over the past couple of months, but it’s not only ready . . .

Follow Us On Google News | Get Our Newsletter



Trending News on PVDN

  • Where do foreigners come from and where do they live in MexicoMexico City Protest on July 5 Challenges Gentrification and Airbnb’s Impact on Housing Residents of Roma and Condesa will gather at Parque México on July 5 to protest gentrification, rising rents, and Airbnb’s effect on local housing. This Saturday, July 5, Mexico City will witness its first organized citizen protest against gentrification—a peaceful but urgent gathering taking place at 3:30 p.m. at the Lindbergh Forum in Parque México,…
  • raw-sewage-playa-los-muertos-puerto-vallartaMore Raw Sewage Dumping at Playa Los Muertos Appear to Come From Local Hotel Business owners in Puerto Vallarta are demanding action after raw sewage was discovered leaking onto Playa Los Muertos, raising public health and tourism concerns. A raw sewage leak at Playa Los Muertos in Puerto Vallarta has sparked outrage among local tourist service providers and business owners, who say the contamination is driving away visitors and…
  • puerto-vallarta-rainfall-hurricane-flossie-july-2025Puerto Vallarta braces for torrential rains as Hurricane Flossie gains strength Puerto Vallarta faces a high risk of flooding as Hurricane Flossie intensifies in the Pacific. Torrential rains and overwhelmed drainage systems pose major challenges for the city. Puerto Vallarta, a city wedged between the Sierra Madre mountains and the Pacific Ocean, is no stranger to dramatic weather shifts—but this summer, the skies are testing the…
  • puerto vallarta lettersPuerto Vallarta needs a new image to create meaningful reasons for travelers to visit Business leaders at Jalisco Tourism Secretariat forums stressed the need for renewing Puerto Vallarta image and diversifying attractions to appeal to national and international markets. Local business leaders and tourism specialists agreed this week that Puerto Vallarta needs a fresh look and a broader range of attractions to compete at home and abroad. In a…
  • protests3Mexico City Protests: There is a fine line between anti-gentrification and xenophobia The line between anti-gentrification and racism is clear if you choose to see it: genuine activism targets policy and practice, not nationality or ethnicity. I have lived in Mexico for two decades, and I have never witnessed the level of anti-American sentiment that exists today. All of it is tied to the buzzword "gentrification," a…
  • José Luis Velázquez RodríguezSEAPAL Official Reported Missing in Puerto Vallarta Authorities in Puerto Vallarta have launched a search for José Luis Velázquez Rodríguez, SEAPAL's head of transparency, who has been missing since June 30. Family and officials are urging the public to report any information. Local authorities and civil protection units have launched a search operation for José Luis Velázquez Rodríguez, head of the Transparency…
  • puerto-vallarta-police-chase-bahia-de-banderasPuerto Vallarta police chase ends in deadly collision in Bahía de Banderas A Puerto Vallarta police chase along Highway 200 ended in a deadly collision in Bahía de Banderas, leaving two people dead. A high-speed chase that began in Puerto Vallarta, Jalisco, and ended in Bahía de Banderas, Nayarit, left at least two people dead and raised new questions about police engagement and road safety in the…
  • mexico city real estateGentrification in Mexico City is not the reason for the high cost of housing City housing shortage, not gentrification, drives prices skyward as planning lags behind demand and foreigner influence remains minimal. High real estate costs in Mexico City stem from a deep and persistent housing shortage—exacerbated by land constraints, tangled regulations and speculative investment—rather than by the presence of foreign residents. Despite headlines blaming “gentrification,” foreign-born residents make…
  • protestProtest graffiti and smashed windows mars anti-gentrification rally in Mexico City Residents and activists joined an anti-gentrification rally in Mexico Park, but the anti-gentrification rally Mexico Park turned destructive as masked youths defaced local shops and broke windows. A rally against gentrification held yesterday in Mexico City’s Parque México drew residents from Juárez, Roma, Condesa and Hipódromo alongside local activists. Organizers billed it as the city’s…
  • no-damage-jalisco-hurricane-flossieNo Damage Reported in Jalisco as Hurricane Flossie Moves Away While Mexico's Weather Service predicted heavy rains, Hurricane Flossie causes no damage along Jalisco’s coast. The Category 3 storm brings light rain and moderate waves as it moves away from the region. The coasts of Jalisco remain calm and largely unaffected following the passage of Hurricane Flossie, a powerful Category 3 storm that is now…
Scroll to Top