At the opening of the exhibition, Presence of Jalisco, Secretary of Tourism for Mexico, Claudia Ruiz Massieu stated, “The Mexican Government makes it a priority for states to find opportunities in development through tourism”.
“We have an increasingly consolidated industry with a greater sense of identity that helps us to strengthen the tourism sector and benefit 3-million Mexicans in the industry,” she said.
Ruiz said that President Enrique Peña Nieto has instructed the tourism department to create “Competitiveness Agendas” for all major tourist destinations to learn more about how they can be competitive in the global market in terms of infrastructure, product development, and promotions.
She explained that the Agendas of Competitiveness of Tourist Destinations (ACDT) would be completed on three areas of Jalisco; Guadalajara, Puerto Vallarta, and San Juan de Los Lagos. She emphasized that nationally the reports would be conducted on all 83 Pueblos Mágicos in Mexico.
The Programa Pueblos Mágicos (“Magical Villages Programme”) is an initiative led by Mexico’s Secretariat of Tourism (SECTUR), in conjunction with other federal and state agencies, to promote a series of towns around the country that offer visitors a “magical” experience – by reason of their natural beauty, cultural riches, or historical relevance. The Mexico Tourism Board acknowledges that México´s magical element, and not only its sun and beaches, is what keeps many tourists coming back. Thus, they created the ‘Pueblos Mágicos’ program to recognize places across the country that imbue certain characteristics that make them unique and historically significant.
The Secretary of Tourism said that state and federal governments work hand and hand with municipalities and business owners to strengthen Jalisco’s tourism, one of the main tourist destinations in Mexico due to its diversity.