Secretary of Tourism, Enrique Flores, reports that Puerto Vallarta hotels are already at 85% occupancy for the Semana Santa holidays, Easter week.
Flores states that hotels are expecting 100% occupancy for the holiday which begins on March 29 with Palm Sunday and continues through April 5 with Eater Sunday.
While national tourists make up the majority of vacationers in Puerto Vallarta for Easter Week, Flores expects gains with international tourists who made up 14% of the market last year. Tens of thousands of tourists from Guadalajara descend on Puerto Vallarta each year, as to where Guadalajara only expects 40% occupancy because the city is known as a business hub and less popular for holiday vacation.
Semana Santa is the country’s biggest holiday behind Christmas week. Mexico is still nearly 90% Catholic making Holy Week an important event to many and a time for celebration and popular vacation period as many people take work holidays.