Puerto Vallarta, Mexico – In the first ten months of 2023, Puerto Vallarta has secured its place among Mexico’s top tourist destinations, ranking sixth in average hotel occupancy nationwide, according to data provided by the federal Ministry of Tourism, via DataTur. However, it’s worth noting that the destination initially claimed the top spot in this category, sparking interest and competition in the tourism sector.
Hotel occupancy in the 70 monitored centers of Puerto Vallarta, from January to October 2023, reached an impressive 59.3%. This marks a notable increase of 3.4 percentage points when compared to the same period in 2022. The growth in hotel occupancy is a positive sign for the region’s tourism industry, reflecting its enduring appeal to travelers.
In beachfront areas, hotel occupancy during the first ten months of 2023 reached 66.2%, representing a moderate increase of 1.2 percentage points compared to the same period in the previous year when a 65% occupancy rate was recorded. This indicates that beach destinations continue to attract visitors.
City destinations in Puerto Vallarta saw an even more significant surge in hotel occupancy, with a percentage of 53.1% recorded for the January-October 2023 period. This marks a substantial increase of 5.4 percentage points compared to the 47.7% recorded between January and October 2022.
Notably, the Comprehensive Planned Centers (CIP) saw the highest occupancy rates at 71.3%, while interior cities had the lowest occupancy rates at 47.9% during the same January-October 2023 period.
Among the standout tourist centers with the highest occupancy levels during the first ten months of 2023 are Playacar with 82.9%, Akumal with 81.3%, Cabo San Lucas with 76.9%, Cancún with 74.5%, Nuevo Nayarit with 72.6%, and Puerto Vallarta itself with a commendable 71%.
In terms of the total number of tourists arriving at hotel rooms in these 70 monitored centers during this period, the figure reached a substantial 71 million. Of these, 52.8 million were domestic tourists, accounting for 74.3% of the total, while 18.2 million were international tourists, representing 25.7% of the total.
City destinations welcomed 39.5 million tourists to their hotel rooms during the first ten months of 2023, while beach destinations attracted 31.5 million tourists to their accommodations.
An interesting trend was the increase in the average number of occupied rooms, which reached 257,191 units during the first ten months of 2023. This marks a significant increase of 7.5% compared to the same period in 2022, indicating a growing demand for accommodations.
In beachfront areas, 135,976 average occupied rooms were registered, a 3.5% increase from January-October 2022 when 131,411 rooms were occupied.
Meanwhile, city destinations experienced a remarkable 12.5% increase in the number of occupied rooms, totaling 121,216, during the same period in 2023, highlighting the attractiveness of urban settings.
In terms of room availability, the average number of available rooms for January-October 2023 reached 433,767 units, indicating a 1.3% increase compared to the first ten months of the previous year.
For beach destinations, an average of 205,504 available rooms were registered, which is 1.6% more than the same period in 2022 when 202,279 rooms were available.
City destinations also saw a 1% increase in the average number of available rooms, reaching 228,263 units between January and October 2023.
These figures collectively reflect the dynamic and evolving nature of Puerto Vallarta’s tourism industry, showcasing its resilience and ability to attract both domestic and international visitors. As the year progresses, it will be interesting to observe how these trends continue to shape the local tourism landscape.
Puerto Vallarta, Mexico - In the first ten months of 2023, Puerto Vallarta has secured its place among Mexico's top tourist destinations, ranking sixth . . .
