The chain of Starbucks coffee shops is celebrating in Mexico, and this week marks its first 15 years of operations in the country, totaling more than 600 units and with the commitment to invest 800 million pesos between 2017 and 2018 to continue growing.
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It was in September 2002 when the operator Alsea opened the first unit located in front of the Angel of Independence in Mexico City, since then it has positioned itself as the most profitable brand of the company, contributing 23% of its sales at the end of the second quarter of the year.
In March this year, the then CEO of the company and now CEO of the international division, Federico Tejado, said that they will invest 800 million pesos in the next two years for its expansion, which will represent the generation of 1,200 jobs, which will be added to the existing seven thousand.
He commented that they will continue with the trend of opening more than 50 Starbucks branches between 2017 and 2018, which would lead to more than 700 units in the national territory.
He pointed out that 80 percent of the 800 million pesos will be earmarked for opening, 10 percent for remodeling stores; while the remaining 10 percent to infrastructure issues.
Likewise, the director stressed that from 2002 to date have allocated to the growth of the brand five billion pesos, but still see opportunities to grow.
In fact, at the end of the second quarter of this year, the operator of the chain Alsea had 610 Starbucks units in the country, plus 237 branches in Argentina, Chile and Colombia, which contributed 23 percent of its sales.
From April to June, the company’s revenues grew 14.1 percent, to reach 10 thousand 344 million pesos compared to the nine thousand 66 million pesos of the previous year.
While the sales contribution to Starbucks for Alsea also registered a slight increase, since in the second quarter of 2016 it represented 22 percent.
In addition, the chain initiated in Chiapas the global model of ethical coffee supply in the industry, in 2004, under the name C.A.F.E. Practices (Coffee and Farmer Equity Practices).
The program, developed jointly by Starbucks and Conservation International, involved an investment of 70 million dollars to support coffee producers in Mexico and the world.
Hence, 99 percent of the coffee purchased by Starbucks in different countries, including Mexico, is purchased under this program, which ensures that it is a coffee grown and harvested in an ethical manner.