PUERTO VALLARTA (PVDN) – The vibrant heart of Puerto Vallarta was throbbing with life as the city celebrated the ‘Day of the Dead’ with an elaborate parade that saw the participation of 30 contingents, composed of local associations, educational institutions, and private entities.
This grand event, orchestrated by the Municipal Government, showcased a rich tapestry of Mexican culture and traditions, drawing participation from various groups, including merchants and the Union of Charros Zona Costa Associations. The parade was a spectacular display of community spirit and a profound homage to the ancestral customs that shape Mexico’s identity.
The procession was spearheaded by Seapal Vallarta and the Vallartense Institute of Culture (IVC). It commenced at the 5 de Diciembre pantheon, located in the neighborhood bearing the same name. The parade, replete with numerous floats and participants dressed in vibrant costumes, echoed the festive spirit of the occasion. Mariachi music lent an air of authenticity and jubilation as the crowd moved along Mexico Avenue.

The route of the parade included a walk along Morelos Street, after which it wove its way into the Emiliano Zapata neighborhood, culminating at the Lázaro Cárdenas Park. The streets were lined with thousands of spectators, both residents of Vallarta and visiting tourists, who admired the intricate characterizations and artistry representing the Day of the Dead themes. Many onlookers joined the procession, their faces painted and dressed in thematic attires, adding to the colorful mosaic of the celebration.
Dignitaries such as Profe Michel, his wife María de Jesús López Delgado, the president of the municipal DIF System, and their daughter Flor Elizabeth Michel López, graced the event with their presence. Christian Preciado Cázares, the director of Tourism and Economic Development, alongside Luis Escoto Martínez, the director of the Vallartense Institute of Culture, were also among the officials in attendance.

Participants in the parade included esteemed groups such as the Xiutla Municipal Folkloric Group, the Vallarta Azteca Folkloric Group of Cecytej, various scout groups, and companies like FP Bienes Raíces y Soluciones and Honda Vallarta. Local eateries such as Restaurante Lukumbé and renowned realty groups like Century 21 Ocean Realty added to the commercial representation.
The parade also featured cultural and educational institutions such as the Puerto Vallarta History Museum, the Deaf Culture of Puerto Vallarta, the Vallarta LGBT Collective, and the Volkswagen Club, among others. Educational institutions added to the vibrant energy with their batucada rhythms, with notable participation from Regional Preparatory, Conalep Ixtapa, Cecytej Ixtapa, UNE Francisco Villa, and Arkos University.
The event not only highlighted the cultural richness of the city but also served as a platform for various community elements to come together in a festive spirit, honoring the past and celebrating the present.

PUERTO VALLARTA (PVDN) - The vibrant heart of Puerto Vallarta was throbbing with life as the city celebrated the 'Day of the Dead' with an . . .