Puerto Vallarta, Mexico — The municipal government of Puerto Vallarta has officially launched the ‘Vallartense Facade’ project, a significant initiative aimed at revitalizing the image of the Historic Center. The project, rooted in the Visual Image and Identity Regulations for the Municipality of Puerto Vallarta, particularly the reforms enacted in 2018, seeks to harmonize and integrate the urban identity using traditional elements.
Interim Mayor Francisco José Martínez Gil led the meeting where the project’s details were presented by Christian Preciado Cázares, Director of Tourism and Economic Development. The session was attended by various officials from different agencies and neighborhood representatives, underscoring the collaborative effort behind this initiative.
The primary goal of the regulation is to protect, conserve, rescue, and regulate aspects related to the identity of Puerto Vallarta, including its urban image and landscape. The regulation mandates that any façade visible from public roads or spaces must be in harmony with the characteristic features of the area. Specifically, the predominant color in the Historic Center will be white, with terracotta used for moldings and dust covers below a height of 1.20 meters. Roofs are to be finished with traditional annealed clay tiles.
The regulation also covers propaganda and advertising, with any violations subject to penalties, including warnings, fines, closures, and the removal of advertisements.
“This project can significantly enhance the historic value of downtown Vallarta. Implementing it during our administration is crucial, and we aim to leave a lasting positive impact,” said Mayor Martínez Gil.
Tourism Director Preciado Cázares emphasized the project’s potential, stating, “The visual impact for locals and tourists will be substantial, highlighting the infrastructure’s potential and beautification through cleanliness, visual order, and the unification of regulatory colors, thereby boosting tourist attraction.”
The ‘Fachada Vallartense’ project will commence with an awareness campaign to emphasize the Historic Center’s image as a valuable identity for the destination. Flyers bearing the slogan ‘Your Facade Represents You’ will be distributed, and efforts will be made to engage the owners of abandoned or closed properties. Municipal agencies will also have specific tasks, supported by the Benjamin Moore company, which will donate paint and offer farm-by-farm discounts and advice.
As a symbolic gesture, the government will repaint the Municipal Palace in compliance with the new regulations.
The Historic Center encompasses 81 blocks and 26 streets between 31 de Octubre and the Cuale River, housing 666 inhabited homes and 128 abandoned or closed properties, along with 804 operational premises and 121 that are abandoned or closed.
Ana Michel, a resident, expressed community support for the project, noting past challenges in garnering collective participation for the common good. “Many times, neighbors and companies in the area are not interested in participating for the community’s benefit,” she said.
The ‘Vallartense Facade’ project marks a pivotal step in preserving and enhancing Puerto Vallarta’s historic charm, promising a unified and aesthetically pleasing urban landscape for both residents and visitors.
Puerto Vallarta, Mexico — The municipal government of Puerto Vallarta has officially launched the 'Vallartense Facade' project, a significant initiative aimed at revitalizing the image of the Historic Center. The project, rooted in the Visual Image and Identity Regulations for the Municipality of Puerto Vallarta, particularly the reforms enacted in 2018, seeks to harmonize and integrate the urban identity using traditional elements.
